Distraction is a common thing in our lives. When we begin building our great work, it’s even more prevalent. Distraction shows up in many disguises. It’s a tricky, deceptive tactic that the enemy uses to get us off task.
It’s also something we do to our own selves. Distraction is an indicator that you have lost focus, vision and clarity. You may begin your great work with intense focus and clarity. As you evolve and develop in the building process- you will encounter a surplus of distractions. Shiny objects can cause you to take you off of what you are currently working on and have you chasing after something completely unrelated.
You chase after every bright idea, exciting thought, and new passion that develops with full force. You are running around with giving the great work everything you have and then you get hit with extreme fatigue. You look back to what you were working on and realize that no progress was made. “How can this be?”, you ask. “I’ve have been working non-stop. I’ve been hustling and working with everything I have.” Those are very true statements- yet, you see no outcome or fruit from all that hard work.
Why? Because you allowed distractions to take you away from your initial mission. These distractions can appear to be related to your current task. In business this is common.
Let’s say you set out to serve women that are in their 50’s to find meaningful and fulfilling work. You start your business and learn everything you can about selling, marketing, branding- all critical things to learn in order to succeed in business. You develop a new passion for social media, content writing, etc. All of these are still related to building your business but your content, trainings and services go all over the map. You started writing about the workplace for women in their 50’s….now you are writing about email marketing campaigns.
How did you get so off topic? Distraction. Trust me, I speak from experience. I totally lost focus and became so confused with who I was serving.
Here is my own story of how this played out in my business:
I started off targeting people struggling from a quarter-life crisis. My own peers that felt stuck in a job they hated, with a whopping student loan debt and loving parents and people older than them giving them advice that did not resonate- or advice that they followed already and it led them to this hot mess that they are in. They feel lost, overwhelmed, betrayed, misguided and angry at the stupid life plan they allowed everyone else to lay out for them.
In my process of building my business, I developed a love and passion for marketing, entrepreneurship, and non-traditional work. I started writing about these topics. They were still career related but focused more on business and start up- not millennials and getting out of your quarter-life crisis.
The next thing I know, I am exhausted from all my hard work and realized that I didn’t even build much of anything. I got off topic and lost focus. Annoying!
So if you did lose focus, how do you recover?
- The first step is to realize what happened.
- Then listen to the tale of caution– don’t repeat the same mistake you made. Make sure you warn others about it as well. Call someone on it and challenge them to get refocused.
- Look at this as a valuable lesson that you can profit from later– God even makes your mistakes to prosper. He is mighty in grace and mercy. You rerouted and now you’re back on track.
Don’t beat yourself up if you have found yourself distracted and off track. Have grace with yourself. This is a common mistake. People lose focus, give into distraction and get lost along the way quite often. It’s typically those that made that same mistake that are there helping you get back to where you need to go. Your mistakes can still be profitable. Share the knowledge, remember the mistake and move on.
What are some things that have distracted you? How have you regained focus?
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