Branding is something I need help developing and learning myself. It has taken me a while to really gain clarity on my niche because I’m constantly evolving and developing new passions.
From what I learned about clarifying your niche- it can take decades to really hone in with laser sharp focus. It’s taken me every bit of 2 or more years to find a place to land and to stay there.
I am just now getting to the place of seriously thinking of investing in a branding coach and team.
In this episode, you will learn:
1. Branding is something to develop and learn.
2. Remember to start simple.
2. Learn from what works and what doesn’t.
If you are clear on who you are targeting, what your messaging will be, and what makes you unique and different than the other companies that provide the same services, then investing in a branding coach and possible copywriter may be something to consider.
At this point, it may be premature until you really get active, learn from what works and what doesn’t, etc.
Branding can require a whole team of people and a lot of time and money. This is something that typically comes LATER once people start to know who you are, you have a grasp on market research, etc.
For me, I need a graphic designer to create a brand bible and to develop all power point slides, graphics, and any/all images to be consistent with branding. THis is a huge project and takes a lot of time to work with these people. In addition to graphic design you have web design, copywriting, photography, etc. All stem from clear branding messages.
I personally don’t feel like I have landed on clear branding myself- mainly because it has taken me a while to really find my voice and to become clear on who I serve. As I stated, I’m just getting to the point of taking on this investment in both time and and money. If you do it too early it will not yield a good return.
I would check out Maria Ross from Red-slice.com on branding for some basics.
Hope that helps!
Remember to start simple. Getting out there, making calls and actually working with clients is the fastest way to not only earn revenue but to help you clarify your brand. Build from there.[divider style=”11″]
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