by Corrina Gordon-Barnes of http://youinspireme.co.uk
Finding your purpose. It’s one of the big adventures of life.
And let’s say you discover that your purpose is to do work that helps or heals others. A job doesn’t exist that allows you to share your skills in quite the way you want, so you decide to set up as self-employed.
How do you actually go about finding clients? How do you actually earn a living doing the work you love?
In my course, Turn Your Passion to Profit, I walk participants through eight key steps. Here’s a taster of the first two important steps.
You’ll notice many successful people refer to an act they do every day that grounds them in their sense of purpose and gives meaning to their days. It’s often spiritual and it’s the bedrock for what they do.
So, implement a daily Connection practice that will work as an antidote to whatever would stop you from moving forward with successful self-employment. Do you fear you’ll procrastinate? Then your daily Connection might include a meditation or prayer to free yourself from feelings of fear or overwhelm. Do you fear you’ll get burned out? Your daily Connection practice might be a relaxing bath or a gentle walk in nature or a soul-warming conversation with a dear friend.
We often talk about this work being our calling. My perspective is: the call never stops. So, keep in communication with the Divine, or your highest self, so that you can be a conduit for guidance. Make yourself available to hear the call every day, so you know your next step.
When I advise people to put this solid foundation in place first, there can be some resistance. You might notice this within you: a sense of panic to get to the action, to your To Do list. What I’ve discovered, time and again, is that building a business without Connection is like building a house on sand. Your actions won’t bring fruit and you won’t enjoy the journey as much as you could.
Do this now: Write down what you fear could stop you on this path of self-employment. Then, identify a daily action that you could take to pre-empt this obstacle or self-sabotage and schedule it into your diary. Once you’ve experienced Connection, notice the impact on your day; discover for yourself the power of Connection.
When I was first learning about marketing, I kept hearing that I had to choose a niche. If you’re anything like me, that word puts you off. It sounds narrow, cold, clinical.
So, I prefer the word “Tribe” – those people who are your ideal clients, who all identify around a common problem or desire. Guess what? You are their guardian angel. Don’t worry about the demographic details unless they’re relevant. My ideal clients are male, female, old, young, gay, straight, tall, short – these details don’t matter. What matters is that they’ve all found their passion but don’t yet know how to consistently find clients. It’s that core thread that makes them my Tribe and it’s why I love to serve them.
Again, notice any resistance you have. When someone’s starting out and clients are thin on the ground, it can feel scary to feel like you’re excluding groups of the population. But you may have heard this classic marketing truth: When you speak to everybody, you speak to nobody.
A generic massage therapist might say: “I offer massage, come for a massage”. There’s nothing to connect with in that message, nothing that stands out. Now let’s imagine a different massage therapist who chooses to focus on people with desk-related and computer-related discomfort; she writes on her home-page, “Hey there. I imagine you’re experiencing a lot of frustration at the moment, trying to type and finding it so painful in your fingers, your wrists, even up into your shoulders.” The person reading that who has RSI (repetitive strain injury) will sit bolt upright and take notice, thinking: “Wow, how is this massage therapist reading my mind??” They’ll feel understood and therefore inspired to check her out further and maybe book that massage.
Do this now: Bring one person to mind who your passion could help. Then, write them a love letter, from your heart to theirs. Pour out empathy. Explain that you know how they feel, explain why you care, and explain how you can help. Then, read it back and notice how different this is to what you’d read on most websites. This is one way in which you’ll stand out.
Over to you
I’d love to hear your thoughts and questions. What kind of Connection might work for you? What was it like to write that love letter to your ideal client? Leave a comment below, let us know.
And if you’d like to be guided through the eight essential steps for successful self-employment, in a structured and supportive environment, with like-minded others, click here for full details of the Turn Your Passion to Profit programme.
Corrina Gordon-Barnes is committed to creating a world where marketing is fun, clients turn up easily, and money flows to those who do work that helps and heals. Her popular course – Turn Your Passion to Profit – starts again in January. Get front of the queue here.